The decades old soda manufacturer consulted our team to explore some of the possibilities around improving their website design and SEO ranking. After a detailed brief and consultation, our digital marketing experts and web designers brainstormed ways to make the Pepsi website more accessible and user-friendly on a variety of mobile and non-mobile devices.
Over the course of the next few weeks, we ‘unveiled’ our findings to the client who, much to our delight, was so impressed with the website design and search engine ranking that they commissioned our team to do their SEO for the rest of the year.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To avoid over-targeting existing visitors.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
20% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
We were asked to rebrand Guinness’s website to give it a more professional yet…
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