Our client, who owns a mortgage insurance business, wanted us to come up with a straightforward ‘no frills’ infographic to help homeowners with an outstanding mortgage loan.
The design needed to be easy on the eyes, simple to read and understand, and hit home a few key points so that the reader spends minimal effort on understanding the importance of mortgage insurance.
The design and content not only explained mortgage insurance and why it’s important through a simple yet effective layout, but also helped our client get hundreds of conversions across both their website and social media presence.
Mortgage insurance can be a complex topic. In fact, it can be outright dull at times, especially when you want to explain to a target demographic who may either have never heard of mortgage insurance or isn’t sure how it can help them with outstanding mortgage loans.
From the outset, our client wanted the design and content to revolve around three key aspects:
Our design team sat down with the client to explore the ins and outs of their business, as well as come to terms with their audience’s key pain points.