We had the privilege of crafting a beautiful infographic design for the UK’s largest independent hotel brand, Travelodge Hotel Limited. The infographic helped our client increase recruitment by more than 25% as our expert designers were able to clearly showcase the benefit and value proposition of their Leadership Development Programme.
We approached this design just like any other: with full-fledged passion and flair, creating every icon, graphic element and colour tone from the ground up to reflect our client’s brand philosophy and underlying message. We did run into a few design niggles early on but those were quickly resolved with our lead designer rising to the occasion and exceeding our client’s expectations with ease.
The main goal of this project was to showcase our client’s strength as a thought leader and how their Leadership Programme could improve and enhance the skills as well as careers of both current and future leaders. The infographic uses just the right mix of colours and minimalist icons to hit home the value proposition, immediately letting the viewer know how they can benefit from Travelodge’s Leadership Development Programme.
The infographic design boasts a clear and coherent flow to indicate the success journey of new recruits for the leadership programme, and how they can continue to develop and operate as a team. The entire piece acts as a testament to Hotelodge’s dedication and commitment to developing top leadership within their ranks, where the icons, graphics and particularly colours, effortlessly guide the viewer through their success journey.
For this purpose, we chose minimalist icons and a straightforward ‘no nonsense’ layout that would accomplish three key requirements: