Importance Of Animated Infographics For Digital Marketing

Over the past few years, infographics seem to help individuals or businesses increase traffic on their website. Creative infographics can do a better job in attracting viewers as compared to plain website content. Through infographics, you can present boring or complex information in the most interesting way possible. Infographics contain colourful pictures, stylish background, and highlighted font that attract people. Therefore, companies can do digital marketing of their products or services effectively with the help of creative infographic designs.

There are two types of infographics widely used by the organisations –one is called static infographic and the other one is called animated infographic. Infographic designers create statistic infographic designs to represent complex statistical information into simplified and colourful charts, graphs or timelines. Animated infographic presents the same kind of information in the form of moving images. These moving images seem to attract more consumers and help in retaining their attention for longer times. Below are few important reasons why businesses need to include animated infographics in their digital marketing campaigns:

  1. Researchers say that 50% of our brains are involved in visual processing. We can visualise a scene in less than 0.01 second, which tells us that people prefer to get engaged in those visual activities that help them visualise a topic better. Therefore, companies can increase their exposure in the market by advertising their products or services with the help of animated infographics.
  2. In today’s digital age, consumers prefer to go through information that takes less time and effort to understand. Animated infographics help companies in presenting large and complex data into simplified and concise form. This way, consumers easily understand the data and remember it for a long time.
  3. A research states that colourful visuals can boost the willingness to read the content to up to 80%. Hence, businesses can easily engage their customers into reading their website content by creating dynamic animated infographic designs.
  4. An online marketing campaign only becomes successful if a company is able to motivate its targeted audience to purchase its product or service. According to a latest study, through written content a business is only able to persuade 50% of its consumers to purchase its product or service. On the other hand, through visual illustrations a business is able to persuade 67% of its audience to buy its product or service.
  5. Organisations need to present information in ways that readers find it easy to recall. According to a research, people remember 10% of what they see, 20% to what they read and 80% of what they see or do. Therefore, with the help of pictures or moving illustrations companies may make it easier for the consumers to remember information.

Animated infographic is a cost-effective digital marketing strategy to promote products or services. A simple animated infographic on any website, social media page, in presentation or at an exhibition can help a business gain greater market exposure. Therefore, every business must use animated infographics to increase its profits as well as create a good impression in the eyes of the consumers.

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