The trend of designing infographics to explain a topic has gained massive popularity. An info-graph is a pictorial representation of any research or survey conducted by an organisation. People are interested in viewing infographics as compared to reading website content as they found the latter to be boring. They are likely to remember information that is displayed with pictures instead of plain data. Not only private businesses are using info-graphs in their online marketing campaign, but government organisations are using info-graphs vastly to raise public awareness as well.
Scientific research has complex data, lots of statistics and difficult terminologies. Medical researchers are often coming up with new studies to help people enhance their medical knowledge. Most people do not read medical research because it is very time-consuming and hard to understand. Therefore, infographics can help such people get a good understanding of the scientific research and how they can benefit from it.
Infographics contain simple and short text along with interesting images of humans, animals, places, orhealth infographic objects to help people profoundly absorb the information into their systems. For example, a on ‘what are anxiety disorders?’ demonstrates that anxiety is a psychological disorder by using images of human mind or depressed man. In the end, this infographic has engaged viewers by showing few photos of famous celebrities that also faced anxiety. Infographic designers use creative ideas to represent difficult information into a more interactive and interesting way to the audiences. For example, in infographics on ‘how to boost recovery after an injury’ the designers have shown photos of a boy who is doing physical exercises to boost recovery from injury. Thus, it has clarified people how they need to exercise for boosting a recovery. People find website content boring, but when the same content is explained through an info-graph then they are likely to read the whole information and even remember it for longer durations.
Now organisations have a lot of ease in explaining large and complicated scientific research to the masses. Infographic designers use attractive and unique themes and layouts that appeal to people and they cannot help but read the entire information.
Infographic designers use different methods to display scientific data. For example they use graphs, tables and images of humans or objects to demonstrate studies, surveys, symptoms, or treatments. In scientific or medical infographics, designers add faint colours instead of vibrant colours because these infographics discuss important issues pertaining to the medical sector. Moreover, in the medical infographics designers need to display the sources from where they have taken the data otherwise viewers will not consider the info-graph as being authentic.
On infographicsdesigners.co.uk, our creative design team explains broad medical terminologies by using simple and creative infographics. For example ‘what are the symptoms of celiac disease?’ info-graph clarifies the medical symptoms of celiac disease with the help of a doctor’s photo and a list in which all the symptoms are shown in order. These images aid the audience in appropriately visualising the symptoms and remembering them for long. Another example of a medical infographic on our website is onceliac disease and obesity. This detailed infographic summarises vast information on obesity into simple graphical representation so that people can clearly understand obesity causes, risks and prevention. These infographic themes contain subtle colours so that individuals can clearly see the highlighted text. At the end of these infographics, audience can also see the source from where the information is taken, in order to validate people that the facts are highly reliable.
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