Reason Why You Should Use Infographics in Your Content Marketing

We humans are visual creatures. According to the Social Science Research Network, 65% of us learn visually through symbols and graphics. With more than 140 million tweets generated and up to 2 million videos uploaded each day, you need to find a way to differentiate your content. One way to do this is to create attractive infographics and capture your audience’s attention. Let us take a look at 5 reasons why infographics are so important to an effective digital marketing campaign:

They make the content easy to understand

Several studies have shown that clear and detailed images are very important to customers. Whether it is a how-to manual or a product description, infographics can increase engagement by making content digestible.

They can go viral

Since infographic contains compelling text and attractive graphics, there is great chance of it getting viral on any of the social media platforms. If this happens, it will be a great boost to your digital marketing efforts.

They can increase your brand awareness

Infographics can contain your logo, contact information, website address etc. If your infographic is useful and relevant to the audience, it will surely increase your brand awareness.

They give you an expert status

Creating infographics is not just about visual graphics and advertising content. It also requires a bit of research on your part. If your researchers present the numbers and graphs accurately, you will surely be established as experts in your field.

They can improve your SEO

Google has developed great algorithms that let it measure user engagement. Infographics that are really relevant and contain useful information with the right keywords can give you the all-important top spot on Google.

 

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Infographics Designers are a group of professional graphic designers, researchers and digital marketing experts who have years of experience in creating compelling and engaging infographics. We help companies in their content marketing efforts.

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