Infographics are a way of visually and graphically representing information, data or knowledge to the reader. Infographics help a person to present compound data, facts, statistics or information swiftly and clearly.
There are many ways of depicting infographics, and one of them is a flat design. The Web is getting Flat, says one designer at Out Of Box Designs. The flat web design has gained popularity since Apple started using it in its technology. Flat designs comprise of flat 2D than 3D style of icons and pictures. Fresh and trendy look is thus created by the use of these flat 2D icons. This look is devoid of extra elements such as shadows, bevels, textures and gradients. All of these elements, which helped give the infographics a 3D look, are not in fashion anymore.
In 2012, when Microsoft released Windows 8 with a flat style, it gained instant success. With a competitor like Apple, that officially created the flat design, Microsoft has had a hard time in the past. But what is it that makes the flat design for infographics so famous?
Flat designs allow the content creator to focus on typography. The reader can be intrigued just by using a big, customs font with a fresh, flat design. Also, the use of colours in an infographics can be very visually stimulating, and the flat designs incorporate bright colours against light or dark backgrounds.
The flat design for infographics has a very appealing minimalist approach to representing complex data, statistics or information. One of the main reasons why audience makes an exit from a website is a lot of information and design on the website. Therefore, the key is to keep things simple. By keeping it simple in infographics, and retaining the bare essentials, the content creator has a chance of grasping the attention of the reader with crisp, clear elements. Removal of flashy pictures, unrelated messy content and having lots of space creates a flat design worthy to behold.
Infographics displayed in a flat way are usually long and allow infinite scrolling. Since the use of infinite scrolling in Pinterest, users loved this element because it allowed them to view content without reloading the page. A flat infographics design makes sure all the elements are in one pictorial representation which eliminates the hassle of reloading.
Flat styles of infographics are also more popular as they are easy to look at and understand. They have a clean, modern and chic look which immediately attracts audiences’ attention with a trendy appearance. The simple, colourful look portrayed by a flat design in infographics is what readers love. With the widespread use of smartphones, tablets, and laptops, different users have different screen sizes. A flat design can adapt or resize to any screen size easily. Infographics allow the content architect to reach diverse audiences without having the trouble to redesign the infographics for a different screen size.
There are, however, some difficulties with flat designs. These are highly difficult to execute well and are a challenge for the content maker. The reader is unclear as to what is clickable and it is different from what people are typically used to. Despite these disadvantages, the flat design is better for converting complex data into elements that are easy to digest.
The increasing presence of flat style of infographics on the internet proves its popularity. This design of infographics is not going away anytime soon. Flat style is here to stay!
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