You did your best to optimise your landing page and it paid off! Congratulations! Everything seems to be going as planned and your page is converting by the numbers. But now what?

Those leads that you worked so hard to acquire are looking forward to something beneficial and worthwhile. This is what we refer to as ‘post conversion lead nurturing’. You want to nurture these leads into becoming your best customers, and well, nurture them more after that!

Here’s how to go about it:

Optimise the Thank You page

Once a lead converts, the first thing they see is a form submission confirmation or ‘Thank You’ page. This is actually a great opportunity to delight your newly acquired lead even more. The objective here is simple: first, deliver what you promised, and second, spark their interest in one of your other products or services. Two birds with one stone, or two services with one stone – you get the idea!

So, your thank you page should have the following:

  • A nice personalised message thanking your new lead (of course)
  • Provide links to the necessary content on your website
  • Invite them to follow you on Facebook, Instagram or wherever most of your customers are
  • Ask them to subscribe to your blog on newsletter
  • Send an automated follow-up email with your offer

Any interested lead will view these as ‘extras’ and will happily indulge more often than not.

Provide better guidance along their buyer journey

Inevitably, your new lead will reach the ‘decision making’ stage, whether you guide them or not. But here’s the thing, you absolutely want to be the one to help them get to that stage. Since you already have some valuable information on your lead (such as their name and email address), you can also anticipate what they might do next.

One way to guide them in is to offer resources or content that automatically leads them to the journey’s subsequent stage, and once they are at the end of the journey, they will know that only you can help them, as people always willingly buy from businesses they like and trust.

Going the extra mile this way clearly shows that you are there for them, and willing to do whatever it takes to solve their problems or pain points.

Form a long-term relationship

When a prospect signs up to get further information from you, they can easily become a potential customer – one with which you can build a long-term business relationship.

The ball is already in your court: you know what they are interested in, the solutions they need or the pain points they want addressed – so this is your chance to target them with additional content and personalised marketing, such as asking them to subscribe to your newsletter, where they can regularly consume content such as useful blogs or social media posts.

Lead nurturing is all about fulfilling your prospects needs and exceeding their expectations. Just when they think they’ve had enough, you give them something extra. Our landing page team are not only experts at coming up with clever lead nurturing strategies but also provide a fully customised landing page design that’s consistent with your branding and marketing goals.

Published On: February 13th, 2023 / Categories: Business, Content Marketing, Digital Marketing /

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