With a majority of people spending their time online, it has become easier to communicate and interact with the target audience. Keeping the rapid inclination of people towards the internet, organisations are investing more in digital marketing.

The content you produce and share on social media sites is one of the essential aspects of marketing. It is no secret that millions of companies are sharing their material online, be it blogs, articles, infographics, advertisements or videos. It seems as if the competition is getting tougher day by day. You need to come up with impactful strategies and compelling content that can compel users to choose you over others.

An infographic is a powerful tool that can help you stand out in the crowd. By sharing amazingly designed content, you are more likely to grab the attention of users. Not just this, this graphical visualisation tool is the best possible way to help people understand your message easily. You are not required to write long texts to share the information. With appealing visual tools and engrossing design elements, you can create a mesmerising infographic that will provide your audience with a wonderful visual experience.

Here are some of the reasons why an infographic plays an important role in digital marketing:

  • Increases brand awareness

Infographics reflect your brand. The colours, logo, website address and contact information make it easy for people to remember you and know more about your brand. Studies show that infographics can increase traffic by 12% if used in an effective way. They not only inform people about your business but also show your potential and creativity through mind-boggling visuals.

  • Your content gets shared

Your content is likely to get viral if it is accompanied with relevant and interesting images. Studies show that infographics are shared on social media 3 times more than any other type of content. Moreover, tweets with images get 150% more retweets than those without images. After analyzing the stats we can say that an infographic is undoubtedly an effectual tool that makes your material go viral on social media. People like and easily comprehend the visual presentation and share it through their networks.

  • Generates backlinks

As mentioned earlier, an infographic gets more viral on social media. The more it is shared, the more there are chances of getting important backlinks. Furthermore, if the visual content is useful and informative, other websites can use it for their content, and they can do so by linking back to you.

Published On: May 20th, 2017 / Categories: Design, Social Marketing / Tags: , , /

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