Our client, Global Retail Recruitment, is a small but far-reaching recruitment and executive search agency which supports clients in Retail both locally and across the globe. They wanted us to come up with an infographic design which sheds light on their core principles: service ethics, integrity, communication, and honesty.

Since the target audience was small regional players in the UK and big companies across the globe, we carefully used fonts and a colour scheme which was consistent with our client’s branding, and also something their target audience could relate to right away.

Retail brands were the main target market, and so, the design and tone of voice used in the infographic instantly struck the right chord with our client and their customers. Within weeks of the infographic being published across the client’s social media channels, enquiries from both employers and employees went up by more than 32%.

The straightforward design and ‘to the point’ voice in the infographic saw our client increase their business by more than 25% in a 6-month period.

Businesses and professionals in Retail are very busy people with limited attention spans. Our client wanted us to capture the essence of what Global Retail Recruitment is and what it can do for both companies and job seekers in Retail.

Our client also wanted to be seen as a disruptor in the world of Retail recruitment, where their focus is always on quality, communication, and service – and not primarily something that’s sales-led.

Our client absolutely loved the first design draft we sent across, and after a few minor tweaks, we got it down to their liking and preference, 100% verbatim.

The infographic design and content positioned our client as the “go-to” expert in their industry, helping to boost their business and social media popularity on a monumental scale.