Infographics are unbelievably powerful tools of communication. They allow you to get important messages across thousands to millions of people in just a few clicks, and inspire the right actions to help grow your business.

If you want to come up with infographics that easily win hearts and minds, keep reading.

The right visual type

Data on your infographic can be presented in a number of clever ways, and depending on what information you want to get across, some forms of data visualisation may be better than others. For example:

Timelines are appropriate when you want the reader to visualise time and see events or information unfold according to a timeline.

Venn diagrams are great for showing topic overlap between any two topics.

Photos combined with text can help you show how a concept has improved or changed over time.

Maps can help you show distribution across a specific geographical area.

Bar charts can help your readers quickly understand the proportions between different data points.

The right template

The template serves as the ‘skeleton’ of your infographic. Now, you may be compelled to choose from the hundreds to thousands of templates available online. However, the best way to do it is to sit down with a professional infographics designer and discuss what your business is about, and what outcome you wish to achieve in terms of your target audience.

Based on your input, they will come up with a fully bespoke template that is 100% fit for purpose.

And…this brings us to target audience

Let’s say you have two target audiences: one is made up of millennials while the other one is a group of adults aged between 40 and 60.

For each infographic, you will need to use noticeably distinct visuals, text, images and terminology, so that concepts can be explained easily and that the desired action can be taken by your respective audience members.

This is why it’s crucial to think about the learning capabilities of both target audiences and how current or up-to-date they are on the topic you’ve chosen. We need to carefully think about the visuals that might appeal to each group, as well as the language that they can easily identify with.

Come up with a fantastic headline

The headline is one of the first things that catches your reader’s attention. If it’s intriguing or exciting, or sparks their interest with ease, then there’s a good chance they will go through the entire infographic.

Some ways of improving your headline include:

Keep the headline at or under 70 characters. Short, succinct and impactful headlines work best.

Create a headline that easily resonates with your target audience – e.g. one which covers their goals and interests or calms their fears in relation to the topic.

Choose the right keywords so that your audience members can easily find the infographic content.

Optimise your infographic’s SEO

Optimise elements like the headline, meta description, filename, ALT tag, and more. Consult our infographic designers now to better understand how the right infographic content and design can help to win over your audience.

Published On: November 10th, 2022 / Categories: Design, Social Media, Web Design /

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