Field marketing is a traditional form of marketing discipline through which businesses can promote products and services. However, in the modern era many medium sized businesses feel that field marketing is solely available to large sized companies who outsource their campaigns of field marketing to experienced and professional agencies. Nonetheless, if small and medium sized businesses adopt similar tactics than they can also reap the profits that are offered by field marketing. We present you with three main advantages of field marketing.

  1. Helps in Building Long-lasting relationships: Through field marketing many businesses can build strong and long-lasting relationships with their customers while at the same time putting a professional face to their brand. In this way businesses not only raise awareness amongst the audience about their product and brand but can also make the customers feel more connected with their brand thus increasing customer loyalty.


  1. Increase Sales: There are a number of field marketing tactics like auditing and mystery shopping to make sure that sales in store are as high as possible. This is done by enabling retailers to agree and abide with advertising agreements.



  1. Field Marketing Data: In addition to above advantages the data that is gathered by field marketing and sales teams can provide valuable and actionable insights about consumer behaviour such as consumer opinions and thoughts about a brand and its products.


In order to explain further about field marketing our infographic design agency has created this infographic to educate the audience about the definition of field marketing, businesses that use field marketing, its elements and advantages. With interesting pictures icons and text our infographic design agency has clearly explained every important aspect of the traditional discipline of field marketing. In order to make the infographic more interesting and engaging for the audience our infographic design agency has incorporated limited text and has tried to explain the concept to the audience by way of pictures and icons.

Published On: May 7th, 2015 / Categories: Business, Design / Tags: /

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