Search engines like Google, Yahoo or Bing require web developers to strategise their websites or blogs according to search engine optimisation tactics. Search engine optimisation tactics enable websites and blogs to acquire ranking in the initial result pages of search engines. Therefore, you need to imply search engine optimisation techniques on your website content to increase traffic.

Recently, infographics have become a popular search engine optimisation strategy because they are more visually appealing. Infographics can attract more consumers as compared to website content as they are simple, short and easy to remember. Therefore, now every organisation wants to design creative infographics to interact with their audience. Let’s look at some significant reasons that explain importance of infographics for search engine optimisation:

  1. Infographics may serve as useful tools for news-jacking

News-jacking is a new internet marketing strategy that helps in increasing brand awareness. It refers to sharing unique and entertaining content on the social media networks like Twitter, Facebook, Instagram, etc. Infographics present information that can help you to develop interesting news-jacking stories. Hence, you will be able to run social media marketing campaigns more efficiently and effectively using info-graphs.

  1. Infographic is a cost-efficient search engine optimisation tool

Infographic is of the most cost efficient search engine optimisation techniques. You can easily get a professionally designed infographic to promote your services.  There are also various websites that offer a step-by-step guideline for beginners to design infographics. However, it is always a good idea to get professional help to design a creative and visually appealing infographic.

  1. More suitable to acquire natural links

Search engines require websites or blogs to have natural links to their content. Getting natural links is a time consuming process because you need to consistently persuade editors to share your infographics on their web pages. However, you can acquire natural links from editors by showing your infographics to them. Infographics can also help editors attract more viewers.

  1. Helps in getting links from outside

Infographics may have the ability to popularise your website or blog outside your niche market. Infographics contain simple and compelling information that engage large number of people. You can save a lot of time by designing creative infographics as you will impress more viewers and motivate them to share your infographics.

  1. The infographic research can be easily turned into white papers or press releases

Infographics might contain facts and figures through which you can write informative and engaging press releases and white papers. Creative infographics can help you save a lot of time and effort by providing you with thoroughly researched data easily.

Importance of infographics is on the rise because infographics can help in getting back links, shares on social media pages, traffic and citation. Therefore, you must design infographics or acquire services of a creative design agency to receive top ranking in the results of search engines pages.


Published On: February 27th, 2015 / Categories: Design, Social Media /

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