We’re very curious as human beings, aren’t we?
Well, we better be as we are indeed the most dominant living organisms on this planet. And, that brings us to search engines.
A search engine giant like Google exists to make the lives of billions of people across the globe easier and, of course, to tame our curiosity and quench our almost never-ending thirst for knowledge, information or how things work.
At the touch of a button or after just a few taps and swipes, boom, you have the information you need, right at your fingertips.
This is why we’ve put together some very noteworthy Google statistics that you should take note of. It can help you better understand internet search trends, user behaviour, and more – all of which can be leveraged to better tweak your ad campaigns or optimise your website, for example.
Google – The most visited website on the internet
It’s not at all surprising to know that Google is the most frequently and commonly visited website on the internet. When most people go online, their first instinct is to look something up on Google. According to a 2022 report by Similarweb, Google was accessed 89.3 billion times in just one month alone.
Each day, billions of users from around the world rely on the search giant to find what they need. That’s because Google also provides other services like email, Google News and Google Shopping, acting as the go-to source for most people who want to buy things online or simply find out what’s going around the world.
Here’s a fun fact: 16.3% of Google’s organic traffic within the US comes from people looking up the term “Google” – on Google!
Google is currently dominating the search engine market (yes, still)
Google is still the leader in search engines, with statistics reported by GS Statcounterit as recent as January 2022 indicating a 91.9% market share.
It’s worth putting this into perspective – Bing holds just 2.88% market share, while Yahoo! Holds 1.51%, followed by YANDEX at 1.27% and Baidu at 1.16%.
Since Google arrived on the scene in 1997, many companies have tried to grab a slice of the search engine market but have had a very hard time tasting the same success as Google.
Google makes most of its revenue through advertising and it has maintained this impressive market share consistently, even if we look at the last decade alone.
Google also earned one of the most impressive tech company revenues in 2021 owing to its multi-service suite which includes mail, mobile devices, productivity tools, and other ventures – generating an impressive sales figure of $182.5 billion in 2020.
Prepare to be blown away: Total number of Google searches conducted each day
Just one year after Google’s launch in 1997, the total number of searches being conducted on it were 3.5 million a day. The latest data shows that Google processes more than 99,000 searches per second and – wait for it – up to 9 billion searches or more each day!
Many experts believe that the search engine giant’s success can be attributed to its unmatched ability to provide highly relevant and quality results for its users, based on the search terms they enter. No doubt, Google’s algorithm continues to get smarter with time, and with AI (artificial intelligence) and ML (machine learning) at the core, you can expect the search results to be even more relevant and precise with time moving forward.
Google’s remarkable ability to analyse and understand each user’s ‘search intent’ and matching them with websites or providers that have the most relevant solutions or answers – is something no other search engine can currently match.
Google Lens continues to gain traction
As a leading search engine, Google never seems to stop innovating, always finding ways to make it easier for people to conduct searches.
In addition to desktop and mobile searches, people are also exploring more innovative options like Google Lens. The technology involves users pointing their smartphone camera directly at an object and asking Google Assistant what it is. Nifty!
A little over a year after it was launched in 2017, Google Lens had the capacity to recognise and identify up to a billion different items. As of 2019, people had asked Google Lens over a billion questions and interestingly, its search abilities are not limited to images only – it can read text out aloud which is very useful for those who can’t read small fonts or text properly.
Google gone wild on mobile
As mobile’s popularity continues to gain steam, Google has not been one to be left behind – even the search giant has taken a “mobile first” stance in order to accommodate its users. At least 63% of Google’s US organic search volume came from mobile devices according to a survey done by Merkleinc in 2019 – a percentage which has increased even more since then.
Mobile searches across the world continue to rise and it appears that people using tablets and smartphones in particular are more likely to look for information local to their region, such as products or services being sold near them.
How often is Google used to search for something?
Without even wondering about the same questions out aloud, we already know that our lives somewhat depend on Google! Multiple times a day, people turn to Google to solve problems and find the answer they need.
To be more precise, a Moz report in 2019 showed that 84% of the participants used Google at least thrice or more each day.
Google search has witnessed a number of changes and improvements over the years. One of the updates has brought the ability to answer queries even faster, thanks to Featured Snippets and People Also Ask boxes. It’s always a good idea to ask your marketing team to aim for these spots too when thinking of the solutions to common problems within your target base.
Why is Google’s first SERP page so important?
In a Searchengineland survey, 90% of the respondents said that they far more likely to click on links that were on top of the first page of the search engine results pages (SERPs).
The same survey also showed that 60% of mobile users were highly likely to open the very first two or three search results they came across. This is why SEO is such an important practice, which needs to be implemented across all your marketing materials, and across both desktop as well as mobile devices.
We hope you enjoyed reading this piece on Google statistics 2022. As a digital marketing and design agency, our team oversees many aspects related to Google search engine optimisation, including landing pages, website development, SEO-friendly article writing, products reviews, Google PPC ad campaigns, infographics, and more.
Consult us now to see how you can rank high on Google’s first page.
