The online world keeps on transforming, and now it has reached to a stage where information is flooding all over the web. In such a time, attracting people towards your website has become a real challenge.

Everyday around millions of blogs are posted online, but audience doesn’t have enough time to read everything. To overcome this information overload, infographics are a creative and more captivating way of presenting information. Now instead of long paragraphs, graphics and short texts are used to deliver meaningful information to audience.

There are many reasons for using infographics but there are barely any for not using it. The following reasons will help you to convince yourself that infographics are a more impactful way for nailing your content marketing and winning more readers.

1. Visually attractive and attention grasping

Choosing pictures over text is something that most of internet users do. Not only because pictures save time but also because they attract our attention more quickly than a monotonous, long text. Use of figures, facts, interesting graphics, latest discoveries, and vibrant colours make the work more appealing. That is the reason why you should prefer infographics over text. Infographic can easily attract more users as it delivers so much of information in such a short time.

2. Presents information in an interesting manner

According to a study, 40% of people are more responsive to pictures than to text. This is the main reason why infographics are getting so popular these days. With attention span of readers getting shorter over time, it is essential that information is delivered in a captivating and easy-to-read manner. It is possibly the best way to scoop written paras to graphics and delivering information in a much efficient way.

3. Increases brand awareness

Another reason for using infographics is that it helps increasing brand awareness. Most infographics have your website’s name, logo, branding colour, and sources that can direct viewers to your website. Because of infographics’ organisation, many publishers have experienced a 12% rise in their traffic after using infographics. You can also create innovative infographics and attract more traffic to your website.

4. More likely to go viral

Infographics have higher chances of going viral. This is because they are easily sharable on different social media platforms. Also, if your design is genuinely captivating then a large number of leading website might backlink your post. This will further boost the traffic to your site. Getting viral on social networking sites such as Facebook and twitter can help you to generate a lot of traffic, while improving your rank on search engine page.

5. A complete package

Infographics are undoubtedly a complete package that can boost your brand in a number of ways. It can attract traffic, increase your followers and subscribers, and can go viral easily. And since a large portion of infographics is images and illustrations, it even removes the barriers imposed by languages.

Infographics have redefined the way people used to view online information. So, now you have all the reasons for using infographics to improve your content marketing.

Published On: July 27th, 2016 / Categories: Other / Tags: , , /

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