Infographics are nothing new; infographics have been in use for a long time, first in printed form and now in digital formats with the spread of the internet. Infographics are a handy communication tool that can be relatively common in schools, workplaces, government offices and even the health industry.

One of the most prominent users of infographics in recent years, especially during the pandemic, is the National Health Service (NHS). Today, we will be looking at how infographics have helped the NHS deal with the COVID pandemic.

But first, let us understand what infographics are. Infographics come in various formats, from data visualisations to timelines to processes. But they all have a common purpose: to share information with a target audience efficiently and effectively in a visual format while also making the information easier to understand.

An advantage of using a visual medium such as infographics to share information is that, according to studies, the information is easier to retain and recall later.

The NHS has used infographics in several equally significant roles, from raising awareness to fighting misinformation and sharing data on the pandemic.

Let’s go over them one by one.

Raising Awareness

The NHS uses infographics to help people better understand COVID-19 and how it spreads. That includes general tips such as keeping hands clean, wearing masks, avoiding crowded locations and information on new variants that have appeared throughout the pandemic. These infographics are helpful in assisting the general public to stay safe and in combating the risk of COVID-19 spreading further.

Fighting Misinformation

Infographics have also been used in combating the spread of misinformation. Examples of these are the commonly seen myths such as “5G mobile networks spreading COVID-19” or “COVID-19 only infects older people”. Both are untrue and have been used in myth-buster infographics that the NHS has released to avoid the general public falling for this potentially dangerous misinformation.

Data Sharing

The NHS also uses infographics to share data and statistics relating to COVID-19, such as the number of patients with COVID-19 compared to patients who have recovered, locations where infection rates are higher and that the public should thus avoid, and data on COVID-19 vaccinations. Information such as this helps the NHS keep the public informed on how they deal with the pandemic and bolsters their morale.

These are just three of how the NHS used infographics during the COVID pandemic. With the easily understood infographics format, this information can be readily shared and help the NHS in its task of informing and educating the public.

To learn more about how to utilise infographics effectively and how you can start making your own, check out some of our other articles on the subject.

As a London-based infographic design agency, we at Infographics Designers are all about helping our clients make the best use of infographics to more easily connect with their target audiences. So, if you want help making infographics a part of your communications strategy, call us to set up a consultation.

 

Published On: October 18th, 2022 / Categories: Social Media / Tags: , , /

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