A research infographic helps to present your research or study findings in an easy-to-understand and digestible format. This is why you’ll often find pie charts, bar graphs and other graphical data in a research infographic more often than regular infographics.

Here’s why you should use research infographics to present research/study results

A lot goes into an infographic design and it’s not just for fun – there are many well-established psychological reasons for combining data and information with images to present the results of a study or research:

  • When it comes to presenting data or information on research results, it’s all about visually presenting that information so that it can be easily absorbed by your audience.
  • Richard Gregory, a well-known UK psychologist, theorised that perception is dependent on top-down processing. So, this means what your readers expect to see is just as important as what they are actually seeing.
  • When we gaze upon something, our mind instantly forms an image based on the visual stimuli. However, what we see and perceive is also informed by our collective past experiences. The mind contextualises what it sees without ever giving a second thought to what it is visually comprehending. Gregory’s famous hollow mask experiment demonstrates this very well.
  • As the mask rotates from one side to the other, you can see the hollow back. Interestingly, when the mask does a complete circle, your mind recalls the image of the hollowed-out face and fills in the required details. It almost appears as if the features on the face are protruding.
  • The colour and typography you use to present your research data can affect memory. Gregory’s work is actually far from the only documented research which serves as evidence to a pressing need for infographics. Sanocki and Sulman conducted research in 2011 which examined the relationship between memory and colour patterns, the result of which concluded two very important points:
  1. It was discovered that it’s a lot easier to remember complementary colour patterns – so presenting your information in complementary patterns rather than clashing ones will work best. Also, we tend to remember patterns with fewer colours a lot better than those which have several patterns.

If you’ve ever seen an infographic design with just a two or three-colour scheme, then you have already seen this colour theory in action! The fewer the colours, the better they can work together to present the content in a contrasting background – perfect for presenting research studies.

  1. More research has actually backed Sanocki’s and Sulman’s findings; colour isn’t the only element that affects your readers’ retention. The typography type of the text can have a dramatic effect too. So, for example, increasing the font size can help the reader pick out important information from the infographic, while the proper typesetting can definitely increase reader engagement.

What makes a great research findings infographic?

At a glance, you need to:

  • Start with a solid foundation for your data
  • Create an outline using the gathered data
  • Translate that data into graphics, icons, and other visual elements
  • Lay a basic design for the infographic
  • Tweak the colours, fonts, and other visual elements

Ready to roll out a killer research findings infographic? Our expert infographics research and design team is available to assist.

Published On: December 1st, 2022 / Categories: Business, History, Social Marketing, Social Media /

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