Measuring the true value of infographic can be a challenging task. Our infographic design team realises that your organizational culture, objectives and meaning of ROI determine how you measure the business efficiency of infographics. ROI is calculated as: (Gain from investment minus cost of investment)/cost of investment. Although the calculation of ROI seems to be very straightforward, it serves to be acrimonious for several discussions. The reason being is how each online company perceive its content marketing and communication efforts. Our infographic design team helps you measure the effectiveness of infographics.
The ROI Band
There are two sides to this spectrum; the left side believes developing marketing content such as infographic can help promote their brand by publishing it on various social media platforms. They believe that through infographics they are able to communicate and connect with the audiences through a strong and impactful message. Companies believe focusing on engagement will enable them gain more compared to measuring performance.
However, those on the right side strongly believe that such content marketing efforts should be measured so that they can judge and monitor performance and efficiency. Inability to measure such initiatives are deemed as not beneficial or viable for organisations. Our infographic design team ensures that it designs effective and efficient infographics for you.
The possible method to measure infographics is somewhere in between the both. You can consider cost of investment as the design, publishing, development and promotion of your infographics. You might not consider direct correlation between infographic marketing initiative and revenue but it is important to establish a measure between the marketing performance and resource allocation. As a business entity, you should be able to validate the internal and external worth of infographics as a communication instrument.
Measuring the Value of Inforgraphics
Probably ROI isn’t the best method of measuring infographics, another way to evaluate the worth of information design as a communication and marketing tool is to address it with a balanced approach, which examines intangible and tangible benefits over both short and long term. Let our infographic designer walk you through every step of the design.
Tangible Measures
Our infographic designer will anaylse all the essential tangible meatrics to ensure your infographics meets each point.
Awareness: this metric measures the exposure your infographic receives on different social media platforms.
Engagement: It measures how engaged your audience is by your infographic.
Intangible Benefits
Let our infographic designer monitor every intangible benefit while designing the infographic so that you can reap the benefits.
External
Internal
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