If you’re reading this, then you are likely aware of the marketing value infographics can bring to your business. Ever wondered what some good practices are to create a really effective infographic?

These design trends should act as a benchmark:

Choose your topic carefully

Choosing the right topic is a major deciding factor in your infographic’s success. It’s generally best to not go with a broad or generic topic, because you’ll likely find it difficult to narrow down all the information you should include.

So, choose a topic that’s very specific and focused – one which identifies your audience’s pain points with ease and proposes a solution, for example.

Create flow along with a very easy-to-follow CTA

Your infographic should always have a very organic and natural flow. And, this flow should effortlessly guide your readers to the desired call-to-action. For instance, you could make one point, followed by another related point, and then perhaps an example to explain how it might benefit the reader.

No matter what kind of story you want to narrate on your infographic, it should logically and naturally lead the reader to the CTA. Establishing this flow of information is very important as it takes your audience through a step-by-step journey which makes sense – rather than include bits of information which are all over the place with no clear call-to-action.

The right colour scheme

Getting the colour scheme right from the outset is one of the most important aspects of your infographic – that is, if you want it to work to your advantage. It always helps to use an aesthetically-pleasing colour scheme, but at the same time, one which is also eye-pleasing and makes sense to the reader.

For instance, if your infographic is geared towards corporates, bright and vivid colours might not be the most ideal choice. Therefore, based on your audience’s preferences, you should choose colours that complement each other and use combinations which your audience members can identify with and relate to easily.

The right fonts

One of the main goals of your infographic is to provide value-driven and easy-to-digest information. This means that it has to be readable and in a format that is very easy to understand and comprehend.

This is where font type comes in – it’s literally the one element that can make or break your infographic. Fancy fonts that people might struggle to read are generally not a good idea – in most cases, simple fonts make for a very readable infographic and give it a professional appearance. While you’re at it, also see to it that your font sizes are strategically chosen to match the infographic’s size or dimensions.

Use white space cleverly

While it is important to use the existing white space appropriately, you do need to ensure that some white space is left. Your infographic being heavily cluttered with content and not enough white space means it will be hard to understand. So, use the available white space strategically to separate text and make everything look balanced.

Our team of skilled infographic designers are available to offer further insight.

Published On: November 21st, 2022 / Categories: Design /

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