Intro: infographic design
A well though-out and well-infographic design can help you stand out easily from the hundreds to thousands of infographics that people consume each day. However, if your infographic is not getting the desired attention, then something is definitely off.
Here’s why your infographic design feels lacklustre
1. Your infographic design is not visually appealing
When was the last time you saw a really visually appealing and engaging infographic? Did it have a poor design? Was information organised haphazardly or were there any dull colours?
None of the above, most likely.
One of the best ways to make your infographic design stand out visually and make them more engaging is by using the right mix of colours, icons and fonts. But at the same time, you need to use them according to your target audience.
For example, the colours, icons and fonts you use on an infographic meant for corporate teams is going to be very different from one aimed at college-going students.
2. Your infographic design looks messy or cluttered
Confusing calls-to-action, too many areas or illustrations which are branching out in all directions as opposed to a logical flow, and either very little or no clear movement along with unexplained use of icons – all of these can make your infographic very ‘noisy’, distracting and confusing.
What you should do is sit down with an expert infographics designer and work on a design and flow that is laid out intelligently and logically. All the elements need to flow effortlessly from top to bottom.
3. It’s too long or detailed for your audience’s preferences
It’s generally good practice to make your infographic detailed and have as much useful information for your audience as possible. However, at the same time, it’s important not to have all the various elements convey too much detail or information.
On the one hand, you have audiences which love ‘scroll-a-thon’ infographics and actually have the time to go through every detail from top to bottom. On the other hand, you have audiences who don’t have time to see anything beyond just one page which fits into their phone or computer screen. That’s all they can handle.
Infographics can always be heavy on graphics and illustrations, but not text (unless explicitly required by your audience). Let your numbers, icons and graphs do most of the talking, and explain or highlight only what you need to. Keep your audience’s attention spans in mind and never overwhelm them with too much information, as that can muddy up the final call-to-action and draw focus away from it.
4. There’s too many formatting errors and/or grammatical inconsistencies
Designing a quality infographic takes time, particularly if you’re just starting to use infographics, it may take a while before you can agree to the right infographic design and content.
However, this does not give you a free ticket to create an infographic design where the text boxes are out of place, there are spelling errors, typos or grammatical mistakes, and the icons are not the right size.
Speak to a skilled infographics designer today and you’ll never have to worry about the above pitfalls.
