An infographic is an effective way to spread information regarding any subject. They are mainly used to explain different studies or surveys. Infographics aid in better visualisation of a subject and help people remember it for a longer time. However, infographics require in-depth research and high levels of creativity otherwise it may look unprofessional and unattractive to the audience. Before we discuss about the importance of infographic research, you need to first understand the importance of research.

Experts conduct research to prove a theory that could help people in simplifying their lives. Research or studies introduce new concepts in the lives of people. Now individuals only believe on facts that are proven by a credible research carried out by highly qualified specialists. For example, a cancer patient would have never taken chemotherapy if doctors had not proven it safe through extensive research and series of testing. While explaining a subject, organisations ensure that they present authentic research in order to gain the trust and loyalty from readers.

Similarly, infographics designers can only present the data in their designs which is supported by highly reliable sources. They can easily acquire such data from different primary sources like books, newspapers, news websites or research journals. A wide range of primary sources are available easily on search engines like Google, Yahoo, etc. Designers need to mention the sources in their creative infographics as well. However, infographic designers have to take information only from primary sources instead of secondary sources like blog articles or online forums.

Before designing an infographic, designers need to conduct in-depth research on the topic and gather reliable data. After gathering the data, they may select only valuable and concise information that can be presented easily. Colourful or amusing infographics become less captivating for the audience if they do not contain any research or survey. On the other hand, an info-graph that explains a concept using various research or surveys may not only attract people, but also enable them to remember the information for a long time.

Instead of reading website content, internet users like to go through infographics to understand anything. In a single and concise infographic, designers can explain a concept in multiple ways. For example inform the users about the benefits, uses or importance. However, if such information is not backed by trustworthy sources then people are unlikely to read such information.

With the passing time, infographics may be becoming a crucial part of our society. Earlier, people could not understand the difficult terminologies, lengthy details and complex statistical data in the research or surveys. Now infographics simplify even the most technical information easily. For example on our website you can see an infographic of ‘ESports, Games & Grudge Match’ in which the designers have presented vast information through series of graphics of charts, graphs and columns in an understandable way. It is due to the in depth research and creative abilities of our creative design team, that we are able to present some of the most impressive infographics on variety of topics.

Published On: February 18th, 2015 / Categories: Business, Design, Education, Health / Tags: /

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