Intro: Infographic design
The best way to convey a lot of information quickly and within a small page real estate? Infographic Design!
Infographics are excellent for marketing and engagement purposes – that is, if you get the design right. Are your infographics working against you rather than for you?
Design “Don’ts” that are absolutely killing your infographic design
Too much information
The premise behind an infographic is to make things easier to understand but poor design can get in the way of doing that – it complicates things unnecessarily and introduces ambiguity into your infographic.
Keep the explanations to a minimum and use the right visual representation to get the point across quickly. So, identify the objective you want to achieve with the infographic, then make the design work around that objective.
Inaccurate and complex data visualisation
Okay, let’s talk about data visualisation inaccuracies first.
Since infographics are graphical representations, you need to make sure there are no data errors before publishing your content. Infographics are ‘easily shareable’ marketing tools, so it’s up to you to ensure that the bar char or pie chart in your infographic is 100% accurate. In addition, use the right sources and provide citations whenever you can. Using the right data visualisation tools will also help big time.
Now, onto data visualisation complexities.
Data visualisation is often one of the core components of most types of infographics, if not all. Ineffective or overly complex data visualisation typically arises because of the wrong kind of graphical representation – you decided to use a chart or graph to showcase information but your audience is either not interested in that or will struggle to understand how that information is helpful to them.
Therefore, go with a chart type or graphical representation that your audience can actually understand and relate to easily.
Visual elements lack balance
People are capable of retaining more than 60% of the information they absorb through infographics. Therefore, a great looking infographic should have balance – i.e. a healthy mix of graphs, charts, tables, text, numbers, and other elements.
If any one of these elements are in a larger proportion compared to the rest, it may lead to a notable loss in design balance. So, for example, too much text can make your infographic look almost exactly the same as your articles or blogs – while too many icons, graphs, charts or illustrations will make it look more like a multimedia post, rather than an infographic with important numbers, statistics and information.
Find the right balance according to what your audience hungers for!
The right choice of colours (not)
Ah, yes – this one is a crowd favourite: using the wrong choice of colours!
Too many colours or choosing those which are irrelevant to your overall brand image or the message you’re conveying will make the infographic look boring and difficult to absorb.
Here’s an example: choosing shades that don’t contrast well will make it difficult for your audience to follow the legend and even make charts difficult to read on devices which have low brightness levels.
Never let your infographic fall flat – consult our friendly team of infographic designers now.