Infographics are brilliant tools of communication but did you know that they offer several long-term benefits to businesses of all scales and sectors?
1. Touch base with a much bigger audience
Text-heavy content, including lengthy articles, is something people will almost always skip in favour of visual content that entices them and makes them anxious to learn more.
Infographics can help you easily appeal to people with different priorities and preferences, allowing for a much reach over varying audience demographics.
For instance, if you’re looking to garner interest globally, you can design your infographics to easily reach global audiences without worrying about the language barrier or cultural values. As long as you have a culturally-aware and expert team of infographics designers on hand, you’re all set.
2. Establish brand authority and authenticity
One of the best ways to build better brand authority and authenticity is to have a popular and well-known website publish your infographic. If an authoritative and trusted business publishes your infographic, either on their site or social media channels, they are directly vouching for you.
This indirectly makes it easier for you to attract more new customers to your business. There’s been plenty of research on infographics, stating that they are among the best ways to pick up new information and educate someone on a particular subject. This mix of text and visuals make it an excellent educational tool, and makes for a very reliable marketing vehicle as well, which over time, will help you build much better brand authority.
3. Boost web and social media traffic
A great infographic will almost always have high-quality backlinks integrated in them. When you do this right, you are doing much more than simply improving your domain authority; high-quality backlinks are a great driver of more traffic to your business site.
Anybody who comes across your infographic will potentially be interested in learning more and likely check out your business site. When there’s an increase in your website traffic, you can bet there will ultimately be an increase in your revenue too!
Infographics integrated within your social media posts can dramatically increase your social media presence, especially if they are engaging, exciting, and have embedded buttons to make them easily shareable.
4. Build more backlinks
All authority sites know how important infographics are. Today, even websites which refuse to publish guest blog posts may accept offers to publish an infographic. That’s how powerful infographics are as a visual marketing and business-building tool.
What this means for you is that you can build a lot of high-quality backlinks to your site which will inevitably improve your domain authority.
5. Repurpose and improve old content
A clever way of increasing traffic to your website and social media pages is to repurpose and re-publish old content. Infographics easily allow you to do that without having to create any new content. Why not take some of your old text-heavy blogs and convert them into fun and exciting infographics that are easy on the eyes and inspire action?
Need a fresh new infographic design? Our infographic design team is always here to take a listen.
