Originally, infographics are the end product that you get after repurposing your data. However, in today’s multimodal world one should not stop their mind’s creativity to discover new ways of implementing the same idea again. In this article, we will explore new ways to repurpose infographic content to use that same infographic content on different platforms.
BREAK IT UP INTO A BLOG POST
If you wish to post your infographic as a blog post then you can follow either of the two routes – one way is direct and requires you to post the full-sized image. The second method includes posting a smaller version of your original image – so that if anyone clicks it, your full-sized infographic will open up. You can follow the second method with the help of a lightbox or on a new page.
For examples, when an individual tweets out a link to your infographic, that tweet will show only the title and link of the blog only. There is a slim chance to attract people only through a heading or plain text; you require to add visuals to hold viewers’ attractions.
Within your infographics, try using any hard section breaks, to resolve this situation efficiently. In your infographics, you just need to separate those breaks out into their individual parts and add share button with each section. This way, people who share your content will get the option of sharing a single or multiple images – it will all link back to your original blog post.
BUILD OUT MICROCONTENT
You may pull out clusters of data or information from your infographics and then make them into a series of “mini infographics”. That way, you can create even more content and can share them across different channels. This method will also help in extending the shelf life of your existing content.
EXPAND INTO WHITE PAPERS AND EBOOK
Typically, infographics are a tiny portion of a larger set of information available at the source. If you use that extra information available on the origin source along with your infographic’s layout and design, then you can get benefit by expanding that topic through the creation of eBook and white paper. This way your original infographic along with all this extra data can help you drive traffic to your eBook or white paper.
CREAT MOTION GRAPHIC
Video content is indeed becoming the latest trend when it comes to the consumption of media. You can benefit yourself by converting your infographic into a motion graphic, but it requires a particular skill set and time to produce something worth viewing.