Infographics have become a valuable marketing tool and gone from buzzword to viral. There are various types of infographics that you choose according to your need. No matter what kind of infographic you are designing there are certain do’s and don’ts to follow for all of them. There is an extensive list of things that you require to follow to make sure your end product comes out perfectly.
If your infographic is hard to follow, too cluttered or visually confusing at first glance then it may not provide the same punch. In this article, we will cover everything related to the layout of infographics and discuss some best practices that can make your infographic design better.
AVOID PADDING TOO MUCH INFORMATION
It is one of the most common mistakes that infographics designers do. If you type “infographics” and search it on the web, then you will understand that many people often pad information i.e. more than necessary. The primary goal of the infographic is to teach your reader targeted topic quickly in an efficient way. Trying to teach too much information may disengage the viewer quickly from your infographic. Only add valuable information.
AVOID USING BLOCKS OF TEXT
Try to add small, precise sentences that can convey your desired message. Infographics are meant to be visual aid or treat, avoid adding blocks of texts. If your infographic contains a lot of text, then viewers may have to stop and read the piece to understand it correctly (in many cases reader may ignore your infographic completely).
Another common mistake that designers do in the layout is they do not organise their information in an impressive manner. Design your infographic’s layout in an organised fashion and try to guide readers’ eye with cues such as arrows by grouping the information. This technique will help your readers to navigate infographic intuitively in an easier way. That makes it easier for them to understand the story quickly as well as efficiently.
If you know what errors you should avoid then, you can start your designing and complete it following the right track.
Don’t be afraid of white spaces – you do not need to cover your infographic completely with illustrations, icons or graphical elements. Too many stats and visual may prove to be overwhelming to the reader. Visual breaks seem pleasing to the eye and help attract viewers’ attention towards more important stats.