HOW TO MEASURE CONTENT SUCCESS

When you invest your time into something then seeking appreciation or knowing if you are heading in the right direction or not is a typical human behaviour. When you want to gauge the performance of your content, then this can become a cumbersome task. To do your job easily, group together metrics into a bucket according to your measurement goals.

For example, if you want to measure your content success aiming for brand awareness then you can check your consumption metrics i.e. track initial audience touch points (page views, devices, sessions, etc.). In this article, we will cover different parameters for various goals that will eventually make your work a little easier.

CONSUMPTION METRICS

It is the most basic form of metrics; if you are at an initial stage, then you may start monitoring your content success from this juncture. This metric measures how frequently people have viewed your content and in what locations mainly.

You should monitor these primary consumption metrics:

  • Sessions
  • Medium or source
  • Page flow or Page views

ENGAGEMENT METRICS

You can use engagement metrics to measure how well your content is holding any reader’s attention. It can help you analyse the interest level of your content in general.

Following are the engagement metrics that you may follow:

  • Bounce rate
  • Average time on page
  • New users as well as returning users

SOCIAL METRICS

Many marketers argue over social metrics’ importance while measuring content success, some of them also call it the vanity metrics because the numbers can be rigid. No matter how many arguments take round but some of the social media metrics do hold weight when it comes to measuring your content’s success rate. You need to look smartly to know what you are looking.

Monitor below mentioned social metrics:

  • The no. shares of your content on social websites (both on and off site)
  • Social conversation
  • User Flow

The trick here lies in putting your finger on the right pulse to know how social media users’ are responding towards your content.

LEAD METRICS

Lead Metrics are favourite parameters of many marketers and every individual aiming for their content’s success will love to see these metrics high. Lead metrics are best when you need to measure your contents monetary success. These metrics can easily measure with a contact/lead forms or a gated form.

If you go with gated form, then you will require registering your basic information such as name, email, etc. It lets you gather information from interested parties as well as gives you a better insight regarding your audience’s interests.

 

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