Today, digital marketing is becoming more famous and known among individual as compared to other methods. When we see digital marketing, it has its categories and infographics are trending right now. No matter for what brand and company you hire any designing personnel to make high-quality infographics for you. The first thing that pops into mind is, what strategy your business or brand should go with; Pay-Per-Click (PPC) or Organic Search Engine Optimization (SEO) strategy. Both strategies can bring traffic to your assets or get you on the front page of search engines such as Google. The secret is to do them in a right manner.

This article will help clear primary differences among both methods and how to implement them for the ultimate success.


Search Engine Optimisation is a process that includes various techniques, strategies and tactics. This approach can increase the amount of traffic you get by achieving high-ranking placement in the search result of different search engines. These search engines may include Google, Bing, Yahoo, etc. The best way to implement SEO in your website or blog is to get your site created by a designer and start adding content with potential keywords.


Websites become great because of the uniqueness of the content they offer. Just as content is important for any website promoting any brand or company. Similarly, keywords are the key ingredient for these content. While writing any blog post or article, remember to include relevant keywords that you think people will use while using the search engine. You can also add the name of the services you provide to customers as keywords. Without proper density of keywords in any content piece, you cannot strive in the race to get to the front page of search engine results.

Besides keywords, you can also add your brand name as well as the URL of your website i.e. the naked URL. These URLs can be of the homepage or the inside pages i.e. your services. You can also work on metadata. It is the data about data and helps in projecting the core purpose of any website.


It is a type of internet marketing. In this approach, companies or brands pay a fee for each time anyone clicks their ad. Organisations can buy PPC in an auction, and they will have to pay the bid amount each time someone clicks.


PPC’s soul lies in an excellent keyword research. Before, investing your money in it try to do an extensive keyword research.

Links also play a vital role in PPC ad. Play smart and add a link that can land the clicker directly on the ‘call to action’ page. If you are selling something or providing services, then the wrong link may not benefit you in the best way.


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