Our infographics designers call infographics infectious for they can catch anybody’s attention through their design, colour and graphics. Whether it’s your first infographic or one of the many ones that you have designed so far, if the colour palette of your infographic is not balanced, then your infographic will just look odd. Our infographics design agency has combined a list of that you need to be careful about when picking the colour palette for your infographic.

The Colour of the Brand

Following the colour of the brand is not just the easiest step but also the most important.  Choosing to follow the colour scheme of any business or brand has the primary aim to create awareness among the audience as any media student will tell you. But what if the colour palette of your brand was glum and boring like the coal colour theme of District Twelve of Hunger Games? Well then, our infographic design agency calls this the time to get creative! Just like Sienna came up with an eclectic idea to create artificial fire, that’s what you have to do as well!

For instance, an infographics on Pepsi showed different shades of blue, white and red being used while the colour theme of an infographic on Harry Potter will have shades of yellow, brown and orange, shades of the house of Gryffindor.

The Content Decides the Colour Scheme

Our infographics design agency says that sometimes the colour scheme of the content can also help you decide what the colour scheme of your infographic should be. For instance an infographic on bananas will use pale shades of yellow and white while an infographic on fashion will use bright colours to represent the glamour that’s associated with the fashion industry. At the end of the day, whatever colour scheme you pick for your product, brand or business, make sure that it doesn’t just go easy on the eyes but also makes the infographic memorable for your target audience.

The Colour Palette Can Also Reflect Nature or the Seasonal Festivities

If you have noticed most infographics which are designed for holidays have particular colour schemes such as for Christmas, there’s the red and green colour scheme or the colour scheme for summer season is turquoise blue and canary yellow. Infographics designers say that this doesn’t only apply to festivities or seasons, these colour themes can also be applied to other topics such as social media or content marketing or even as simple as an infographic on vegetables.

Make your Own Colour Combinations

Sometimes your infographics can also show different colour combinations. Our infographics design agency suggests choosing at least two contrasting colours such as Blue and Pink. One is warm while the other is cool. Keep the font size appropriate, up to at least 14 to 16 and your font colours in black and white so that the text is visible. Infographic designers also recommend that using some graphic tools online which come with readymade templates and colour combinations so you can even choose from that.


Published On: August 15th, 2015 / Categories: Uncategorized /

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